Case Study Details
Digital Innovative Solution
Squarebase Media
Overview of the Project Objectives
Squarebase Media, a digital marketing agency specializing in home service contractors across Canada and the US, required a website to showcase its extensive range of services and expertise. With 8+ years of experience in driving exceptional results for clients, Squarebase Media wanted a platform that could reflect its professionalism, service range, and capability for lead generation.
Client's Requirements
The client needed a website that was:
- Design and develop a business website to:
- Highlight their expertise and past projects.
- Showcase a wide range of services like SEO, PPC, Automation, and more.
- Include long-form content on each page to boost SEO rankings.
- Feature a trackable contact form integrated with GHL (Go HighLevel) for lead tracking and management.
- Complete the project within a tight deadline.
“Precision marketing, proven results—Squarebase Media sets the standard.”
How We Completed the Project
We began by analyzing Squarebase Media existing website to identify gaps in user experience and design. After brainstorming with the team and consulting the client, we created wireframes and mockups that focused on simplicity and professionalism.
- Website Design and Development:
- Created a visually appealing and professional design using Figma, ensuring the site effectively communicates the brand’s values and expertise.
- Developed the website on WordPress, ensuring responsiveness and ease of navigation across all devices.
- Integrated long-form SEO content tailored for each service page to drive organic traffic and improve search engine visibility.
- GHL Integration:
- Set up a trackable contact form with Go HighLevel, allowing the client to manage leads efficiently and monitor form submissions in real time.
Challenges & Solutions
The primary challenge was meeting the short timeline while ensuring a high-quality deliverable. This was resolved by coordinating effectively with the team and using a streamlined workflow from design (Figma) to development (WordPress).
Conclusion
The new website reflects Squarebase Media’s credibility and capability, with a user-friendly design and integrated tools that support lead generation and tracking. The SEO-optimized content has already begun to improve the site’s search rankings, positioning the brand for long-term success.
