Case Study Details
Digital Innovative Solution
Karisma Barber
Overview of the Project Objectives
Karisma Barbershop, founded by a skilled barber from Syria, is more than a grooming space—it’s a reflection of craftsmanship, precision, and trust. Located in Ontario, Canada, Karisma Barbershop wanted a refreshed digital presence to attract clients and showcase its exceptional services.
Client's Requirements
Karisma Barber requirements were straightforward
- Rebuild the existing website into a modern, one-page website that includes:
- Service showcase.
- Pricing details.
- Portfolio gallery.
- Booking functionality.
- Social Media Marketing (SMM) services, including:
- Google My Business (GMB) optimization.
- Increasing online reviews and enhancing the professional appeal of the profile.
How We Completed the Project
We began by analyzing Karisma Barber existing website to identify gaps in user experience and design. After brainstorming with the team and consulting the client, we created wireframes and mockups that focused on simplicity and professionalism.
- Website Development:
- Designed a sleek and responsive one-page website that effectively highlights the barbershop’s services and pricing, showcases their portfolio, and allows clients to book appointments effortlessly.
- SMM and GMB Optimization:
- Revamped the GMB profile, increasing its appeal with updated visuals and descriptions.
- Enhanced client trust by boosting GMB reviews.
- Created and implemented a tailored SMM strategy to improve brand visibility and engagement.
Challenges & Solutions
The primary challenge was managing a tight timeframe while delivering both a modern website and noticeable social media growth. By focusing on strategic task allocation and leveraging SMM tools, we met the deadline and achieved exceptional results.
Conclusion
The revamped Karisma Barbershop website and optimized GMB profile have elevated the business’s digital presence, driving more client bookings and strengthening its reputation in the community.
