Case Study Details
Digital Innovative Solution
Mad Yolk Farm
Overview of the Project Objectives
Mad Yolk Farm, founded by Brian, a first-generation farmer from Galway, Ireland, is a sustainable dairy farm producing organic chicken, milk, vegetables, meat, and eggs. The farm’s mission is to foster community connections and sustainable living through its produce and services.
They approached us to redesign their website to better showcase their offerings and improve user experience.
Client's Requirements
Mad Yolk Farm required:
- A visually engaging and simple UI/UX design to showcase their farm’s ethos and produce.
- A Farm Shop page to display their organic products.
- A robust booking system for their unique Sauna Services, which included:
- Public and private bookings.
- Membership packages.
- Gift card options.
- Mobile and tablet compatibility to cater to all users.
How We Completed the Project
We began by analyzing Mad Yolk Farm existing website to identify gaps in user experience and design. After brainstorming with the team and consulting the client, we created wireframes and mockups that focused on simplicity and professionalism.
- Design and Development:
- Redesigned the website with a clean, farm-inspired aesthetic that aligns with the brand’s organic identity.
- Developed a responsive layout to ensure seamless compatibility across all devices.
- Farm Shop Integration:
- Created a dedicated page to showcase farm produce with clear product descriptions and visuals.
- Customized Booking System:
- Used WooCommerce for the sauna booking functionality.
- Added custom coding to handle diverse sauna service options, such as public bookings, private packages, memberships, and gift cards.
- Ensured smooth navigation and functionality for the booking process.
Challenges & Solutions
The main complexity lay in managing the diverse booking requirements for the sauna services. By leveraging WooCommerce and custom coding, we successfully addressed the intricate logic for public, private, and membership-based bookings, ensuring a smooth user experience.
Conclusion
The new Mad Yolk Farm website effectively reflects the farm’s ethos and offerings. The integration of the Farm Shop and the tailored sauna booking system provides a seamless experience for users while boosting the farm’s online presence and operational efficiency.
